3. Steve Austin: $45 million net worth
Dave Meltzer and Bryan Alvarez of the Wrestling Observer/Figure Four Weekly website have in podcasts referred to “Stone Cold” Steve Austin as being the biggest draw in the history of North American pro wrestling. Austin was a revolutionary character that the WWF badly needed while in the midst of a battle for supremacy against WCW, and his battles with foe “Mr. McMahon” were unlike anything that many fans had ever before witnessed. There may have been an “Attitude Era” without Austin, sure, but it would not have been as entertaining or profitable for the WWE.