This is a very perplexing case. Within the span of a year, Rusev went from dominant monster heel and United States champion to someonewho is used to back up Sheamus. In the midst of all of this, we had hiskayfabe relationship come to an end while his real one became public consumption. As Rusev’s year began, he was in a feud with John Cenathat ultimately resulted in a loss of his United States championship, and the end of his on-screen relationship with Lana. After this happened,Rusev suffered from a broken foot, cutting short his feud with DolphZiggler.
Rusev was relegated to having to build up the feud by talking down to Lana while Summer Rae was on his arm. When he returned, the feud he was part of was awful, as he was made to look foolish. This once fierce beast was now relegated to being beaten down emotionally and made to look incredibly sensitive. It just didn’t fit well. He has since had to deal with another injury and is now being used to back up current WWE World Heavyweight champion, Sheamus.