Video Music Awards – When MTV (Music Television) first aired in 1981, it seemed the best way to promote a new artist and band. It brought in a youthful demographic as the focus was on Pop Culture, the latest trends and most importantly, the programming mainly included music. People would watch these music videos throughout the day, and at the end of the year, they would record on their VHS tapes the top 100 best music videos of the year. MTV at that time seemed inventive as they added their own award ceremony and on September 14, 1984, MTV’s Video Music Awards was born.
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Initially, this was a legacy for the youthful demographics where they had a chance to pick and choose the winners, and it was at that time considered a younger Grammy award ceremony. The first one had Dan Aykroyd and Bette Midler hosting where Madonna shocked the audience with her “Like a Virgin” performance.
Now over thirty years later, it is no secret that MTV has stopped airing music for quite some time now when it canceled Total Request Live back in 2008. That show alone featured the most popular music videos of the week, and well, it has been gone for over eight years. Since then, MTV has focused more on shows geared towards Reality Television that is super cheap to produce yet includes current cultural trends and generalised simplistic entertainment value with shows such as “Catfish,” “Ridiculousness,” “Teen Mom,” and “Braless.” Based off of the titles alone, they are quite ridiculous and of course does not showcase music. Despite MTV killing music on their originally intended broadcast subject, they continue to air the Video Music Awards. Notwithstanding this show being relevant back in the eighties and nineties, their direction has changed, the ratings have dropped and here are fifteen reasons why the MTV VMAs have failed.
15. Lip Syncing
What sparked the theory that many artists lip-sync during their performances at the VMAs must have been from Britney Spears “Gimme More” performance in 2007. Of course, this year was when she had a mental breakdown, shaved her head and appeared “out of shape.” In other words, the year Spears showed that she’s a human being just like the rest of us. Her performance was hard to watch, as we were witnessing someone being forced out of her own will to sing when she was obviously going through some personal hardships. If you watch carefully, it will sound exactly like a pre-recorded track and her lips looked off as she looked mellow and not mentally there.
Since then there have been speculations of many lip-sync performances that include 2015’s Taylor Swiftand Nicki Minaj duet. The two were there to make peace from their Twitter beef and sang their hits with songs that included “The Night is Still Young” and “Bad Blood.” As the two women in red were singing and dancing, there was something off about their performance as though the lips did not match up correctly with the tunes. It is an observation but, there have been more and more of these over the years.
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