YouTube Channels, though less patronized in Nigeria, still boasts some Nigerian participation in terms of numbers. The social buzz seizing Nigerian youths lately reveals a lot about how the internet is changing the face of the communication in the country. Instagram and Facebook have netted record numbers in terms of usage among its population of Nigerian subscribers, and while these two are undoubtedly among the biggest social media apps in the country, it would seem they have left no room for YouTube to register some “likes”.
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Popular Nigerian singer Davido (@iam_Davido) boasts about 2.2 million followers on Twitter; his YouTube channel (DavidoVEVO) is however only about 62k strong. Perhaps, because of the relatively high cost of internet subscription in the country, video sharing sites such as YouTube, Vube or Dailymotion are not as popular as other simple, low data-consuming social networks. Or could it be that Nigerians have simply not been won over by the strength of video as a medium?
Despite the numbers, YouTube still registers some activity with its Nigerian audience and we’ll go over the biggest YouTube channels in Nigeria in terms of subscriber numbers (not video views!). This should offer good insight into what Nigerians love to spend their hard-earned data bytes watching on the internet.
MarkAngelComedy: 800k
Since its creation in June 2013, the MarkAngelComedy channel has grown from an insignificant number of subscribers to over 800k subscribers, shooting its main actor Emmanuella to global fame. With over 181 million views from about 100 videos, the comedy channel is without doubt Nigeria’s leading YouTube channel. Centered on the antics of Emmanuella, its child star, the MarkAngelComdey channel produces videos which regularly make the rounds on the internet and register upwards of 500-800k views in a few months. At a daily average growth of 3k subscribers, the channel continues expanding, supporting the indication that comedy is indeed good business in Nigeria.
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