Return on investment (ROI) is the time needed to recoup the initial expenses invested in a business. Most startups aim to achieve this within the first one year of operations, but in certain sectors, it takes considerably longer due to high entry costs and low-profit margins. Would-be investors are aware that quite a number of startups that receive venture funding are unable to immediately make returns. As such, they want to see some real evidence that within a particular period, they will begin to get these returns.
Consumer interest in your product
Investors want to know that your product has a future in the marketplace. So, the onus is on you to show them proof that it has a market niche of its own and consumers are interested in your product.