MUST READ! The story of Bella Naija founder, Uche Pedro – How she turned her hobby into Nigeria’s No 1 leading online Magazine
So she was inspired to start something that represented this exciting young vibe in the country – she began to blog about fashion and celebrity in Nigeria and BellaNaija was born. She started by scanning magazine articles, pictures and interviews of Nigerian fashion personalities and continued in a low profile way until her BellaNaija portal began to have over 1 million hits every month, at which time she unveiled the personality behind the portal to the media.
Since that time, it has grown in leaps and bounds and today the BellaNaija portal has millions of unique visitors. When the portal was initially launched, a lot of our visitors came from around the world, from the diaspora, but now Nigeria is the number one country on the BellaNaija visitor list. It just shows that today, more people have internet access, and people are interested in what is going on around them. The site has visitors from around the African continent, from South Africa, Ghana and other countries.
Today, the BellaNaija portal is one of the top 100 sites in Nigeria and continues to grow its visitor base, attracting fashion savvy audiences who want to spend time on a portal that understands fashion, trends, music and celebrity red carpet action. It has a young team of bloggers and reporters who create over 90% of the content uploaded to the site. BellaNaija is now a viable commercial social media brand, a household name and a new media force to be reckoned with in Nigeria.