Why did Jumia founders leave?
For a long time, experts tried to understand the motives of actions of Kehinde and Afaedor. There are several factors worth taking into account:
- Jumia had to face serious competition. Preservation of the leading positions was possible with the usage of venture capital. As a result of this, the founders had to leave to create a new brand.
- The project was sold at the height of growth. Apparently knowing the patterns of the business world, Kehinde and Afaedor did not wait until the sunset of their creation. Such situations inevitably happen even with the most successful companies. All things in the world have their beginning and end. Smart businessmen feel the moment and enjoy favorable circumstances. Jumia founders earned good money on the deal and got finances for further independent activity.
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