4. Send messages based on past conversations and what you know about a friend.
A realtor example:
Hey Tom! I know you love houses with a view, and I seem to remember you were looking for a house. Well, check out this amazing lake view property! Do you want to come see it with me?
5. Keep the conversation going.
It’s exciting to have someone respond to your messages! Thank them for the response, give them additional information: pictures, videos and details of your offering, and then let them know what is the next step.
If you don’t hear back, send them a message once a week asking if they wanted to take the next step. Be patient. Not everyone checks Facebook daily.
6. Stay in touch.
It’s only a matter of time until friends want your product. Stay in touch on Facebook by posting quality content and interacting with your friends’ posts. Posting quality content is a balance between business and personal: Too much of either can result in failure. Be personal 80% of the time. People do business with those they have the best relationship with; so post about what’s on your mind. Post about business the other 20%.
The more you interact with your friend’s posts, the more your business posts appear in their newsfeed. Your friends will also see you as a true friend, not someone just trying to sell them products. When you comment on a friend’s post, write from the heart. Treat it the same as when you talk face to face.