Most expensive brands: Brand is a term used in marketing, business and advertising. It can be a symbol/design or any feature that distinguishes one seller’s product to other sellers. “Brand” is often used as a metonym that may refer to any particular company that is strongly identified with a brand.
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Following is the list of most expensive brands, released in May, 2014 by BRANDZ, the Millward Brown’s brand equity database. It holds data from over 650,000 consumers and professionals across 31 countries, comparing over 23,000 brands. Each year since 2006, has been used to generate a list of the top 100 global brands. Enjoy the list!
10. AMAZON:
The Amazon.com, Inc. is an American online -international e-commerce company with a diversified product range. Amazon is the leader of the trade on the Internet regarding the world’s biggest selection of books, CDs and videos. The integrated sales platforms “Marketplace” and “z-shops” can also be used by private individuals or other companies that offers new and used products in the context of online commerce.
Amazon has its own brand called Amazon Kindle as a reader for electronic books and the Amazon Kindle Fire, which is a tablet computer. Amazon is having a brand value of $ 64,255 Million.
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