4. Dale Earnhardt
One could argue that any NASCAR driver could be mentioned in this piece. Dale Earnhardt was not your typical driver. Known as “The Intimidator” because of his aggressive style of driving during races, Earnhardt was a legend of the sport who became the face of NASCAR. That you still see fans sporting No. 3 gear 14 years after Earnhardt tragically passed away at the 2001 edition of the Daytona 500 speaks to the popularity that he still has among those who watch races on a weekly basis. NASCAR has never had a star quite like Earnhardt, and the organization may never land a true replacement as it pertains to branding and marketing. SEE ALSO:
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