9. Lindsay Lohan’s Fake Tanner
Because everyone wants to buy tanning lotion from someone who’s always rocking the pale look… Sevin Nyne, Lohan‘s lotion, was designed to revolutionize the fake-tanning industry by eliminating chemicals, but it wasn’t nearly as successful as this starlet had hoped. She debuted it as a follow-up to her leggings line (she thought the self-tanner would be a huge hit). She teamed up with Lorit Simon, an expert, who had been tanning her for years to get some insight into the area she wasn’t too familiar with
They actually created a pretty good spray lotion with Gogi berries, Chardonnay extract and caramel. She made DHA the one active ingredient (so there wouldn’t need to be other chemicals involved). While it’s a cool concept, it was poorly executed because the color which the spray provides only lasts four to five days, which means you’d have to use it almost incessantly, and with a price tag of $35 for 5 oz. it didn’t really appeal to anyone.
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