9. Austin Turns Heel
There are times when a top babyface turning heel is good for business in a wrestling company. WrestleMania 17 was not the right time for “Stone Cold” Steve Austin to make that switch, and WWE fans and customers let the organization know of their displeasure over that decision in several ways. The Austin character meanwhile took a turn for the worse, as the anti-establishment “Rattlesnake” turned into a whiny corporate employer who did not get over with audiences. It is now, long after the fact, believed that the company would have been better off going in another direction.
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