5. David Cowan – Google
Bessemer Venture Partners, a tech investor, decided to come forward with its mistakes a few years ago by publishing an “anti-portfolio.” What exactly is that? Basically just a list of opportunities or companies that they decided not to invest in which went on to be huge successes. The list is populated by countless huge names such as eBay, Facebook, FedEx and more, but the best story comes from their refusal to invest in Google.
Susan Wojcicki, a friend of Bessemer partner David Cowan, had graciously rented her garage to two young tech geniuses, Sergey Brin and Larry Page. They turned the space into the first office for Google, and Wojcicki, recognizing their talent, tried to introduce Cowan to them. He didn’t even meet them and make a decision – instead, he just totally avoided the garage, and the co-founders working in it, altogether. If he had bothered to converse with the young men, he may very well have made billions on the tech giant over the years.
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