Celebrity endorsement deals: It’s no secret that part of being a celebrity is getting endorsements for products and forming lasting partnerships with prominent companies. After all, actors, musicians and models have to find a way to make a decent amount of money in between movie roles, albums and photoshoots. Some celebrities have become as famous for the products they endorse, as they are for their actual creative work. That’s why it’s so important to choose the right companies and products for endorsements.
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Of course, it’s not always that simple. Some celebrities need to make money quickly and others are trying to make sure they remain relevant in between roles. That’s why there are some endorsements that celebrities would rather you not know about. Either the celebrity’s promotion for the product didn’t come across as convincing, or the star was ridiculed or teased for the endorsement because of the nature of the product. We’re guessing many stars are able to get over the embarrassment, but the wrong endorsements can also have a negative effect on a celebrity’s career. Here are 12 celebrity endorsements that didn’t go so well.
12. Shahrukh Khan
Indian superstar Shahrukh Khan, also known as King Khan, got in a lot of hot water with his fans when he endorsed a fairness cream for men. He led many to believe that he was not proud of the color of his skin. Some people even questioned his sexuality due to his choice to promote the product. Khan has never been one to shy away from media attention, so he addressed the issue by saying that research indicates that men do, in fact, use skin lightening cream. Khan also said that he doesn’t think there’s anything wrong with that, and wouldn’t endorse anything he didn’t agree with. The star went on to explain that he wasn’t trying to imply that any complexion was better than another by partnering with the fairness cream company.
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