7. How He Alters His Voice
This is something some singers like to claim that they do, even though they don’t. In hip-hop, there aren’t a whole bunch of rappers changing the pitch or inflection in their voice for different effects, but Kendrick is definitely one who does. In the 16-track To Pimp a Butterfly, Kendrick employs a different vocal pitch and inflection on almost every song, switching up his flow so that no one song sounds like the one before it or after it. He uses his voice to create different characters that are part of his story. Lamar will even spit two verses sounding as if he had just been crying for the last several hours, like on “u.” Very, very smart and effective.
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