10. Indian Auto Expo: Delhi, India – February 2016
Forget about just hiring any model for your car. Jaguar went all out for this show and hired a famous Bollywood actress, Katrina Kaif. Probably costing Jaguar more than just $1000 per day, we are sure that they got their money’s worth. India, after all, is a country with a huge number of wealthy elites and a middle class with more money than their counterparts in the west, thanks to access to an outlandishly high number of workers who get paid next to nothing.
What would this model tell you about the show and the cars? The show, held every second year, is Asia’s largest. Nothing in China or Japan can compete with this one. Internationally, only Germany’s is larger. All this from some modest beginnings just 30 years ago. It highlights the strides made by India’s auto industry, including Jaguar, the once proud British mark, now owned by India’s Tata motors. The company proudly introduced the Jaguar XE sports saloon at the show. The car is geared to the mass market and is Jaguar’s first entry level luxury car in years. Its 178 bhp 4-cylinder diesel engine is responsive while exhibiting environmentally friendly fuel consumption. For a bargain basement price, it does not compromise on the luxurious refinements that have defined the company since the dawn of time. Who better than Katrina Kaif to introduce a car that can make or break the company’s fortunes.
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