4). Sell A Brand, Not Just A Product:
Do you know Amancio Ortega Gaona, the billionaire founder of Zara? You can never be like him or better, if you don’t build a brand around your products and services. The same applies to Aliko Dangote.
The Dangote brand is one of the most valuable brands in Africa. In Nigeria especially, almost anything branded as “Dangote” almost always wins the market’s trust.
As you grow your business, make sure people can identify it through it’s brand image. This investing tip will leave a footprint on your customer’s minds about the experience they had with your products or services.
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