11. Companies Pay Big To Know How Our Brains Work
When big companies start to use science to make money, that’s when we shuld start to feel worried about the capitalist society we’ve created. That is the case for neuromarketing, which combines the studies of how our brain responds to the world around us as well as how to use that information to sell their brand. Neuromarketing is essential in discovering what grabs people’s attention, keeps them interested, and what encourages them to spend money.
Your favorite brands of clothing, food, and popular music are using neuromarketing to figure out why you like the things you do in order to apply those qualities in their product, thus brainwashing you into buying it. Marketing research is important in improving the quality of a product and discovering new methods of sustaining a quality of life, but it can get dangerous when it’s used to convince you to purchase something you wouldn’t care about otherwise.
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