3. Don’t just stick to one bookmaker – shop around
There is a big emphasis on brand loyalty in the betting business. Because it’s such a competitive sector, companies will try and lure you to bet with them and only them.
Whether this is through various loyalty schemes or special in-shop offers, the intention is the same. Don’t let them make you think you shouldn’t shop around.
Check the offers available for specific bets. The first goalscorer market is one of the most popular bets in football and as a result, bookies all have their own spin on it.
Your research should tell you which of these offers will most suit you for any given match. Be flexible and be prepared to put in the leg work.
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