9. Pick your moment
It’s difficult to pinpoint the right time to place your bet because, unlike with horse racing, it’s not ‘best odds guaranteed’ on sports bets but it’s usually best to do it on the day.
But most bookies will enhance prices or have special offers ahead of a popular event.
Some will do this for the full day of the event itself. Others will boost a price for a set period at random points meaning unless you spend the day in the shop, you’ll only come across these by chance.
If it’s a particularly popular event, the bookies will almost certainly be promoting it with offers designed to persuade you to part with your cash.
It could mean money back as a free bet if the favourite scores first in a football fixture.
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