“Decoded”
Associated Press Jay-Z is is publishing a book called Decoded, built around his lyrics and that is, according to the WSJ, “a hybrid of music history, social commentary and memoir.”
What’s interesting here from a business perspective is the innovative promotion: Jay-Z got Microsoft to put up $1 million to promote the book as part of an initiative with Bing. Pretty cool.
Bonus: The WSJ tells us Jay-Z has been friendly with Bill Gates ever since they met at a 2006 conference on the future of entertainment. We’re not surprised the two hit it off.
Reebok
In a four-year partnership, Jay-Z became the first non-athlete to have a line of Reebok shoes named after himself, the S.Carter line, which was popular.
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