4 New cultures and exciting things are learnt in the show:
One major aspect of the Big Brother Naija show is the Thursday night presentation show. Here, Big Brother brings a task for the Housemates, asking them to showcase the cultures and lifestyles of various cultures of Nigeria and other parts of Africa. This is an avenue for viewers to learn one or two things they never knew from other cultures of the world.
5 Economic contributions.
Though it is focused primarily on entertainment, it has an effect on other industries with significant impact on Nigeria’s GDP, which is currently worth $397.472 billion.
Again, MultiChoice has always insisted on an all-Nigerian production crew, which means jobs will be created for Nigerians, courtesy, Big Brother Naija. With foreign cameramen, and DJs, artists and journalists flown in to the country to perform and cover the event especially the eviction weekend, Nigerian hotels and aviation industry would be smiling to the banks.
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