10. KFC
Since we started this list in China, it only seems appropriate that we end it in the great country.In 1987, in Beijing, Kentucky Fried Chicken opened their first store in the country. They knew it would be an instant hit because of their reputation as “fast food kings” and along with their eye catching slogan, “finger licking good”, there was only one way and that was up. But what they didn’t realize was that they would make a huge mistake and translate the slogan into“We’ll Eat Your Fingers Off” in Chinese. I am sure the locals stayed away from KFC for a few weeks in fear of losing their digits. So, that’s what Colonel Sanders had in his secret herbs and spices? No wonder it was always kept a secret.
These ten brands believed that adding catch phrases to their products would get them added fame and in most cases, it did. The only issue was when translated in other languages, their advertisement campaigns came back to haunt them. All in all, some of the above mentioned brands did change their slogans to better suite all countries and some of them did not in order to draw in more attention. So, as you can see, even the big guns often goof up (sometimes in another language all together).
–WonderList
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