6. Pepsi
Another great story from China and yet again, it has to do with fizzy drinks. This time it is Pepsi, another giant in the beverage fraternity and closest competition to Coca-Cola. When they launched their campaign and product in China, their one of a kind slogan was “We bring you back to life”. It was something new and sounded very refreshing. But, in Chinese, it takes on another meaning that literally scares people. “We bring your ancestors back from the grave” is what comes out from their slogan. Spooky, funny or long waited for? The choice is yours, but reading something like that would definitely not be compared to a soft drink. Pepsi decided to run with it knowing that it would bring notice to their brand.
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