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3. Because. Toddlers often ask “why” so much that their parents may simply respond “because” just to stop the constant questioning. But this points to the brain’s need for a link between cause and effect. David explains that compelling reasons that may satisfy someone include “want to,” choose to,” love to,” and “called to.” This can be especially helpful to salespeople, David says, because “people don’t buy what you do, they buy why you do it.”
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