6. Coca-Cola’s Secret Recipe – World of Coca-Cola Museum
Consumers drink more than 1.8 billion servings of Coke everyday in over 200 countries worldwide. Based on a global study in 2011, Coca-Cola was “The World’s Most Valuable Brand.” We know the drink has kola nuts, and coca leaves. However, the original recipe is a trade secret, which very few people have ever known.
The formula was only shared with a small group in 1886 by its inventor John Stith Pemberton. It was finally written down when Asa Candler’s son documented it for collateral in 1919. Candler sold the company and placed the formula in a vault in 1919 in Guaranty Bank, New York. Coca Cola transferred the formula to Atlanta in 1925 and it stayed there until 2011, vaulted in SunTrust Bank.
The secret recipe now sits in a vault on display at the Coca-Cola museum. Any member of the public can view it. However, you will only see a black box. Inside is the original document written by Asa Candler’s son in 1919.
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