“We thought hot guys crying would be the perfect theme for our video. We also wanted to play off the emotional reactions our members feel when missing out on Gilt City’s one-of-a-kind experiences. These experiential offers are only on GiltCity.com for a limited time, so the FOMO (fear of missing out) our members get can elicit all sorts of reactions, and we wanted to convey that in this video,” says Kanika Soni, Vice President of Marketing & Strategy of Gilt City.
But what happened to women’s fascination with the “bad boy?”
According to Dr. Morse, some women will still crave the bad boy as the “phenomenon has it’s roots in sexual selection and biology.” Bad boys have the qualities (confidence, risk takers, etc.) that these women find attractive initially, but with a more unfavorable light being shed on the bad boy, it appears more women are realizing that what they’re attracted to isn’t necessarily the best choice for them in the long run. So instead of chasing emotionally unavailable men, many women now realize that they deserve a mate who treats them with love, respect and kindness.
Discussion about this post