8. Avoid A Status Lifestyle:
Buying or leasing brand-new, expensive imported vehicles is poor value. Buying status objects such as branded consumer goods is a never-ending cycle of depreciating assets. Even when you get a good deal on premium items, if you choose to replace them frequently, the older items hold no value and have become a sunk cost. Living in a status neighborhood is not only poor value, but you will feel the need to keep buying status objects to keep up with your neighbors, who are mostly UAWs. The authors make the point that Hyper-consumers must realize more income to afford luxury items and this would in turn make them more vulnerable to inflation and income tax.
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