If he starts losing his erection regularly, he should see a doctor to find out if there’s an underlying cause to what’s called “erectile dysfunction,” or ED. Go with him. “The patients who are the most successful are those where the sexual partner is a true partner,” Daniel Shoskes, professor of Urology at Cleveland Clinic, tellsWebMD. “If the woman can come in, that’s a huge help.”

Know that there are many options for treating this problem, because if our culture supports anything, it super-duper supports men’s erections. Oh yes, many billions of dollars have been spent ensuring that no man goes without one. The right solution for you is out there. But also? Try therapy and non-medication solutions before you run for those little blue pills.