4. Rihanna
Rihanna may be the perfect embodiment of the modern pop star. The 26-year-old Barbados native churns out radio hits like “We Found Love” and “Diamonds” and collaborates with some of the biggest names in the business like Jay Z and Eminem. But she also uses social media better than almost anyone. Her Twitter and Instagram feeds allow her to connect with her fans in a way that feels honest and unfiltered and they love her for it. Rihanna is the second most-powerful social media user on our list after Justin Bieber.
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