3. Braniff Airlines
In the year 1977, the Braniff Airlines installed one of a kind leather seats for the first class flyers only. In order to draw in passengers, they wrote a slogan which said “Fly in leather”. In English, it is devilishly direct and appealing to all frequent flyers. Being one of the best airlines in the world, people expected superior comfort and that is what they got. But, when the slogan was translated into Spanish, it read as “Vuela en cuero” or for the English speaking folk, “Fly naked”, the company got a huge laugh out of it. Obviously, this caused havoc for the airways and thankfully people didn’t strip down to their birthday suits en route. We know that the airlines strive for best in comfort, but what they offered in Spanish would be taking it to a whole other level.
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