3. The Pink Chaddi Campaign in India
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In June 2009, activists of Sri Ram Sena, a right wing Hindu activist group, justified their attack on a pub in Mangalore, saying that the people inside – especially the woman- were tainting Indian culture. The founder of Sri Ram Sena, Pramod Muthalik threatened to marry off couples who were found romancing outdoors on Valentine’s Day. In response a group of young women defining themselves as ‘Consortium of Pub-going, Loose, and Forward Women’, initiated the Pink Chaddi campaign whereby supporters send in 2,000 pink underwear to Muthalik’s office on Valentine’s Day. (The term Chaddi literally means underwear and ironically chaddiwallah is also a term used to identify Sri Ram Sena cadres after the khaki shorts they wore). Later the embarrassed Muthalik, who was by then put on house arrest, rescinded his statements.
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