2. Character is King
Like all successful television shows, The Walking Dead has created a slew of memorable characters the audience cares about. Rick, Daryl, Carol, Michonne and the others are a diverse group with enough noble attributes and tragic flaws that allow viewers to relate to them on an emotional level.
Viewers are able to imagine being in similar situations (if our world really did end) and ask themselves: what would I do? We all like to think our better selves would emerge under these dire circumstances, but we are all too aware of man’s weaknesses. Fear has to capture the viewers’ imaginations with the same kind of compelling characters – characters that make us want to root for them or hate them even when the plot sags a bit.
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