3. Samuel Colt – Colt Revolver
Samuel Colt was an American inventor and industrialist. While he was an influential and innovative weapon designer in his own right, Colt was famous for being a businessman. He was like the Henry Ford of firearms. Colt was a trailblazer for assembly-line firearm production, and thus helped small arms companies become multi-national corporations.
Because of his marketing knowhow, Colt managed to bring his revolvers to unprecedented levels of commercial popularity. When he died in 1862, he was one of the wealthiest men in America. He was one of the first to use interchangeable parts, and exploit the assembly line during the Industrial Revolution.
Colt historian Herbert Houze wrote that Colt championed the concept of modernism before the word was coined, by using celebrity endorsements, commercial advertising, bribes and gifts, publicity, product sampling, and public relations.
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