5. Kim Kardashian – Skechers
There’s an almost endless list of products this Kardashian has endorsed. She’s currently the face of, ahem, Charmin toilet paper for example. At least that’s something useful, though. Remember when she the face of Skechers Shape-Ups? Of all the things the reality TV star has done, this is probably the most embarrassing. Why? Well, not only did the shoes promise to aid in weight-loss, but it claimed that by simply walking in them, the customer’s derriere would magically plump up into a Kardashian replica. Once customers started to realize the claims were false, Skechers was charged in 2012 by the Federal Trade Commission and forced to pay $40 million in refunds to customers who, let’s be honest, really shouldn’t have fallen for the ruse in the first place.
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