Blaming the Media and Government: The organization never admits that its operations are not sustainable and always blames the government and media for failure claiming that it is being crucified for attempting to deliver people from an unjust financial system. By doing this, it cleverly deflects most of the anger and frustration for its failure from itself.
Irresistible Marketing Strategies: The organization cleverly markets itself using different well thought out strategies. These strategies include word of mouth advertising- You must write a letter of happiness for every funds received which is used to coerce other prospects and even awarded a bonus for every video you make. Also the referral system where you earn a 10% bonus on all referrals effectively drives new and existing members to participate. Other strategies include awarded bonuses to all new members and bonuses for yearend seasons to encourage participation.
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