8. Chrissy Arpie Ott – The Perfect Palette
The Perfect Palette is a perfect (no pun intended) example of a blog that found success because it targeted an incredibly specific market. Founder Chrissy Arpie Ott started blogging while planning her wedding to keep track of all the different color palettes and arrangements she was finding online. Her browsing soon turned into a passion and she realized that she might have what it takes to help other women plan their nuptials. Since 2009, her site has been named one of the best wedding blogs on the Internet and she has turned her success into a freelance event planning business. Marriages aside, she also plans parties – in case you were wondering.
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