5. Emily Weiss – Into the Gloss
Emily Weiss is a beauty blogger who founded Into The Gloss after numerous years as a fashion assistant at Teen Vogue. While on set at shoots, she found herself fascinated not by what the models and celebrities were wearing but by what their personal lives were like. An avid fan of make-up, she used her connections from the magazine to begin interviewing famous women about their beauty routines and bathroom cabinets. The formula worked – Into The Gloss quickly picked up popularity and garnered millions of hits per month. From there, the blog grew into a cosmetics brand named Glossier that currently employs 28 people. Oh, and Weiss managed to raise ten million dollars in venture capital funding for it.
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