3. Madonna – Express Yourself: $5 million
“Express Yourself” is the third most expensive music video ever made and was released in 1989. It peaked at number two on the Billboard Hot 100 and remains one of Madonna’s most popular singles ever. The video was directed by David Fincher and cost over $5 million to make. It was memorable due in part to its futuristic set design and for its exploitation of female sexuality. Madonna plays a masochist in it, leading critics to proclaim that her masculine image in the video was gender-bending at the time.
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