4. Kendrick Lamar
When you talk about leaders of the new school of Hip-Hop, you certainly have to mention West Coast rapper, Kendrick Lamar. Earlier this year, he released his sophomore album – To Pimp A Butterfly. The album did amazingly well on the Billboard charts selling 324K units. He also broke a record on Spotify by notching an astounding 9.6 million streams. Add to this success his sponsorship deals with Beats by Dre and Reebok, and you can firmly count him as one of the hottest rappers in the game this year.
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