5. Macklemore
In 2014, Macklemore and Ryan Lewis won the Grammy for Best Rap Album. Faced with heavy criticism, he confessed himself that the board of judges had made the wrong decision (thereby losing all the street cred he had earned himself by saying that he wears clothes that smell like R. Kelly’s piss). His impressionable fans, swayed by the power of suggestion, nodded their wool-filled heads in agreement. “Yeah,” they thought. “This guy’s kind of a fraud.” His latest song, “Downtown”, released on YouTube at the end of August, has barely broken 60 million views (compare this to “Can’t Hold Us” which has 350 million and “Thrift Shop” which has nearly 800 million.) Although the song peaked at #12 on the Billboard Top 40, it’s doubtful that anyone even knows he’s had a recent song.
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