4. The Artistic Tears
If anyone wonders again why such long video, this part should be an obvious answer. Hey, if there was no such display of tears, how would the PR team succeed at bouncing the Tiwa brand back to dominate and have a controlling influence on people’s emotions? There was urgent need to create sympathy and leverage it to survive the lingering storm. But the tears rather came like they had been pre-planned, and there was either a written or unwritten script that suggested that “this must be done at so so line… we need you to break the tears; it’s the high point of the video.” Tiwa didn’t really need to break the tears, and if she must, silent tears would have been more penetrating than the loud and seemingly staged ones.
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