2. Offer Free + Paid Content
Kim Kardashian likes to share everything. She and her team came up with the strategy to have subscription services. She uses her Instagram account to give viewers a taste of her life, and then, she directs them to her app. For $2.99 a month, you get access to even more selfies! Well, okay, you get a little more than that. You get beauty tutorials, live streams, looks, and behind-the-scenes photos.
Why would anyone pay for that when we already get so much of her via social media?
Because she’s done a great job at making people obsess over her. Besides, people always want to be the first to know something. You want to be the first to discover an amazing artist before they go mainstream. Have you ever noticed the YouTube comments that say, “First”?
By the way, it always cracks me up when the commenter isn’t actually first.
That’s the appeal.
If you’re a blogger, once you’ve established yourself as an expert, you could offer a special paid section on your site.
Your actionable step: Think of different content subscription ideas that your target audience would love.
Discussion about this post