12. Network
Kim Kardashian was a socialite before she built the empire that she has today. She had a closet organization business, where she’d organize celebrity clients’ closets and sell their unwanted goods on eBay. Okay, this business idea was pretty brilliant. In order for her to get those clients, she had to network. Since she does come from money, she was around people who came from money/had money too. But, she had to put in the effort to build those relationships in order to profit from them (as opportunistic as that sounds). She was Brandy’s personal assistant and even best friends with Paris Hilton at one point.
When Paris got into the public eye, Kim started accompanying her to events to be seen and reported on. The people you associate yourself with can lift you up. You never know who you’ll meet and who’ll take you to the next level. Although Paris and Kim aren’t as close as they once were, I’m sure Kim is grateful to Paris for giving her the first taste of fame.
Your actionable step: Make mutually beneficial, valuable relationships on and offline. Be open to meeting new people. Let people know what you do. Join Facebook groups like Being Boss and Blog & Biz BFFs, and introduce yourself. Share what you do and what type of entrepreneurs you’d like to meet. Provide value. It’s a give-and-take.
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