11. Shamelessly Promote Yourself
Kim Kardashian has never shied away from promoting herself. She is always in the public eye. Always. Remember that naked selfie she took in front of a mirror? That selfie made loads of people talk about her in both good and bad ways. Did the mean comments affect her? Nope! Actually, she later posted a topless pic alongside her little sister Kendall Jenner. To Kim, all press is good press. Kim K is a business. The more she’s in the public eye, the more her products gain exposure, too. Her name draws people in. Even people who dislike her read articles about her just to comment about how much they hate her. She provokes a reaction. Better that than being lukewarm, yeah?
Your actionable step: Don’t be too shy to promote yourself. Be persistent like a mosquito. In order for people to choose to patronize you, they have to know who you are, how you can help them, and how your value will change their life. You need to communicate that through content. Come up with four article ideas that will both promote your brand and service your target audience. Having trouble? Hire a content marketing strategist, like me! (I just had to.) This point is about shameless promotion, right? In the words of Donald Trump, “What do you have to lose?”
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