5. You Can’t Explain His Popularity Without An Argument For Design
Much like a creationist would argue that the universe is simply works too perfectly to not have been intelligently designed, Kanye West’s meteoric rise can not merely be a series of natural coincidences. The man is many things, good and bad, but most of all he is very “of his time”.
The rise of the internet, particularly the phenomenon of of viral “memes”, has coincided almost perfectly with Kanye’s rise to fame and increasing eccentricity. Yeezy is almost made for the internet and his entire modus operandi – incoherent, abstract, bizarre and yet consistent – is the actual embodiment of meme culture.
You know, if I was going to design a social experiment, perhaps to test the limits of viral marketing, the power of PR and the cult of personality in modern society, it would look exactly like Kanye West.
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