He decided to start Nairaland when he noticed two odd things about MobileNigeria:
(1) Despite its narrow focus, it was the only Nigerian community that gave a voice to Nigerians at home. Most other Nigerian sites were owned and dominated by Nigerians in the US or UK. They covered only issues of interests to Nigerians abroad.
(2) The off topic section of the forum, covering topics outside telecoms, like romance and jokes, was becoming more vibrant than the Mobile Nigeria Forum itself, suggesting the need for a more general-purpose Nigerian forum.
This gave him the confidence to take forums like Naijaryders and Talknaija head on by starting a general purpose discussion forum with a strong bias towards issues of interest to Nigerians at home. He felt that such a site could attract enough traffic to make enough money from Google adverts. That’s why he started the Nairaland Forum.
Seun’s initial plan was to be making upto 60k per month but it turned out as time goes on Nairaland got much higher traffic than expected making his income on Nairaland much more than expected.
As Nairaland grew, he had problems with spammers flooding the forum so he started getting helps from moderators he selected.
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