It is no secret that singer, Kiss Daniel, and other artistes on the G-Worldwide Entertainment label do not do collaborations with artistes that are not signed to theirs. According to the CEO of the label, the strategy is deliberate and is designed to help the company and the artistes in the long run. The G-Worldwide Entertainment boss, popularly known as Emperor Geezy, in a statement said that people should respect his company’s decision to follow the unpopular policy, stressing that it was working well for them.
More..
- The 6 physical features that men can’t resist in ladies – #4 and #5 will make even a billionaire lose control
- Olayode ‘Toyo baby’ Juliana reveals the real reason why she left Jenifa’s Diary (full details)
- 44 countries Nigerian passport holders can visit without a Visa
- Top 8 highest paid Nigerian CEO’s and how much they earn – if this list doesnt inspire you, nothing can
Read his full statement…
“I have listened to, read and watched various on-air personalities, entertainment journalists and the odd industry professional voice their concerns on the “refusal” of G-Worldwide to allow artistes on its roster collaborate with, or feature other artistes outside the fold on their music.
This has been whispered, said to my face and “authoritatively revealed” many times that I feel it is important that I address the issue once and for all.
First, I must say that it is laudable of our fans and critics to voice their opinions where they feel we have an advantage to explore but are not leveraging. For this, I must say a heartfelt thanks to you.
Now to the matter at end; it is a moot point to say that the Nigerian music industry has grown to a point where our artists are gaining international acceptance and recognition. So far, a lot of hard work has gone into this process, and I personally believe that with more effort, Nigerian music is poised to become a major music “product” globally.
I grew up listening to Michael Jackson, Fela, Oliver de Coque, Osita Osadebe, King Sunny Ade and so many others, and when I look at how music was created and marketed then, I see that these men, beyond being such amazing creatives, put a lot of effort into creating unique identities that created a certain mystique about them; helping to drive increased followership.
Today what it requires to break an artiste into the market and possibly achieve limelight is huge, and as modern realities have come to show us: money rules the day. This of course means that there is a growing need for any serious player in the music industry to look for innovative ways to sell their art.
My own experience has shown that money alone cannot suffice; rather what is required is a mix of talent, hard work, considerable resources and most importantly the ability to think and execute radical strategies to retain a hold in the market. It is on this principle that I have built g-worldwide, and it is on this that we as an entertainment company stand.
We will take no credit for what the music industry has become today, our only focus is on working hard to reward the trust and support our loyal fans have bestowed on us. On giving out value. We believe as a company that our artists can work hard enough to put themselves in the spotlight without having to leverage on features and collaborations.
We understand that this is a risky move but remain convinced that if this can be achieved, we will be able to take credit for having set the pace in the Nigerian music industry. Granted that collaborations in the industry bring colour and variety to the end product, but our approach at this time is to grow stronger and richer in value as a unit.
As an entrepreneur I know the risks involved in investing in the music business and will do all I can to minimize these risks. For those who assume that our structure is not good enough, I would humbly suggest that you invest in the career of one of the countless young talents out there and anchor your business on principles you believe in as we have done and let time and fate decide whose approach will stand the test of time.
As for us, we intend to concentrate our energy on creating and releasing great music such as “Sofa” by Kiss Daniel and the “Believe” album recently released by Sugarboy for our fans the world over. The features and collaborations are wonderful opportunities which will come at the right time.”
Signed: Festus Ehimare (Emperor Geezy) for G-Worldwide Entertainment
CLICK HERE to join our BBM Channel for juicy updates & free giveaways.
TRENDING NOW
- Photos from Lionel Messi’s wedding to Antonella Roccuzzo – See the stars who attended
- 10 of the youngest children sentenced to death – #1 will leave you in a very big shock! (With Pictures)
- 9 extremely rich Nigerians who live in Banana Island – #5 hosted Chris Brown when he came to Nigeria
- The 6 physical features that men can’t resist in ladies – #4 and #5 will make even a billionaire lose control
- Lagos Yahoo boy shares naughty photos of his numerous girls (+18 pics)
- 15 Nigerian billionaires that own private Jets -Number 3 has up to five Aircrafts (With Pictures)
- Meet 10 silent Nigerian billionaires you probably didn’t know about – #9 will give Dangote a run for his money (With Pics)
Discussion about this post