As the platform grew bigger it became harder for the team to guarantee that none of its millions of pages wouldn’t contain any content that the advertising network didn’t approve of.
The team scrambled to “more aggressively” censor what they could in order to remain part of the ad networks but in end it was no impossible — the members of the community would have the final say.
Osewa recalled that the ad network kicked Nairaland out.
In the end getting kicked out did wonders for the platform, as the team decided that it would be better to build their own ad platform and keep Nairaland as free of censorship as possible.
The Future Of Nairaland
When it comes to Nairaland, Osewa feels that doing the same thing over and over in different locations makes no sense — which is why he feels that Nairaland is likely to remain a very Nigerian forum and not expand to other parts of the continent.
“For Nairaland to expand outside Nigeria, we’d have to change the essence of what Nairaland is about,”
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