#3 Learn what interests them. Now’s the time to do your research. Conversation is a two way street. Pick up on those little things that they profess to liking, but steer the conversation elsewhere if possible. Then use that knowledge at a later date.
For example, if they mention professional road cycling as an interest, but not as a topic of conversation, then avoid the temptation to make it so. Do make a mental note though, go home, do a bit of Google magic, and next time you’ll be armed and ready to discuss the achievements of Pedro Delgado and Bradley Wiggins in a virtuoso performance of knowledge. Nothing is as interesting as someone sharing the same interests.
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